Greater Client Engagement with Artificial Intelligence and Machine Learning.
The healthcare sector is in the midst of a transformation by way of the adoption of Electronic Medical Records (EMR) solutions coupled with numerous other technological advances that are paving the way for new types of treatment and patient monitoring. In concert, the business model for healthcare is also changing to a consumer-centric model where the client has more and more choice in their service provider. At this point, it is prudent to note that the Healthcare sector is ultimately a customer services industry, which as with any other business, is facing growing consumer expectations. The patient/client journey, like any services industry, starts with the search for a service provider. In this day and age, this means using a traditional staffed reception service must be augmented with the use of social media and other digital technologies, to increase engagement in services. Looking at the stats, you quickly realise that Australians are a very technologically savvy commu...